Our guarantee only means something if "lead" is defined honestly. Here is exactly how we do it with every client before a campaign goes live.
"5 leads in 30 days" is only a meaningful guarantee if everyone agrees on what a lead actually is. Vague definitions are how agencies quietly game guarantees — so here is our process.
A qualified lead is a specific action — a form submission, a WhatsApp message, or a call — not an ad click or a page view.
We agree with every client on what "genuine intent" looks like for their business before launch, in writing.
Every lead is logged with its source and timestamp in a dashboard the client can see in real time — no end-of-month surprises.